A Fresh New LOOK and BOLD New Approach

CENTRAL RENT 2 OWN, and owner Kit Knight announce, "We are extremely excited to reveal our all-new brand image, along with a fresh new program designed to improve the overall shopping experience and deliver even more value to our customers. We are the new Element in Rent 2 Own.”

The company’s new customer-focused program, dubbed “Hip to be Square (HIP 2b2)”, is designed to highlight the freedom, flexibility and advantages customers can enjoy when they choose rent-to-own. The program showcases the brand-name products, class-leading warranties, along with the service and support that the company offers its customers.  Kit adds, “We believe our customers should enjoy an easy, fun-loving experience with flexible access to quality products that improve the elemental conditions of life for themselves and their families.”

CENTRAL RENT 2 OWN proudly offers high-quality furniture and mattresses from Ashley, Serta, Therapedic and Best Chair along with Whirlpool, GE and Maytag appliances, as well as electronics from brands like Samsung and LG.  “We’ve definitely upped our game,” Kit states. “Our entire team of very dedicated employees look forward to strengthening our customer relationships and enhancing the lives of our patrons."

Originally founded in 1977 by Kit’s father Curtis Knight, CENTRAL RENT 2 OWN remains locally owned and committed to its local communities in Southwest Idaho and Eastern Oregon with stores in Boise, Nampa, and Caldwell, Idaho, and in Ontario, Oregon.

For details on the complete range of products and services offered by CENTRAL RENT 2 OWN please visit www.centralrent2own.com or visit the company’s Facebook page www.facebook.com/centralrto.